Barcelona-based Piper secures €3 million to automate repetitive tasks for sales teams

Piper, an artificial intelligence ​​startup revolutionizing the work of sales teams, has successfully closed a financing round of €3 million led by Seaya Ventures (Spain), IGNIA (Mexico) , Shilling (Portugal) and CircleRock Capital (UK/Ireland). Piper has also been supported by Antai Ventures since its launch.

This investment marks Piper’s first institutional round, which has also attracted prominent business angels from the technology sector to its shareholders, including Juan Urdiales and Felipe Navío (founders of Jobandtalent), Albert Armengol (founder of Doctoralia) and Sergi Bastardas (founder of Colvin). Additionally, the startup has the support of public institutions, including the Institut Català de Finances (ICF) and Enisa.

Aris Xenofontos, partner at Seaya, a firm with over a decade of experience in AI investments, said: “Piper is at the core of our AI thesis and has the potential to become a category leader. We have been impressed with the team’s product vision, and are excited to support them in their next stage.” 

Eduardo Salvo, partner at Antai, added: “The CRM market is in need of disruption and Piper presents the ideal proposal for this. Piper enhances the productivity of sales teams using CRM by 30%, increasing ROI for the company with almost no integration effort”.

Piper will allocate the resources from this round to expand the functionality of its solution, continuing to strengthen its artificial intelligence technology and signing strategic talent for its expansion.

Founded in 2023, and with growing pressure for greater efficiency in sales management, Piper was born as an advanced solution that provides sales teams with CRM automation and productivity tools based on Artificial Intelligence. In addition to these functionalities, Piper provides visibility and business intelligence to managers and directors for decision making.

Piper is the result of the vision of Sergio González, Rodrigo Burillo and Michele Trevisiol, and has had the backing of Antai Ventures. The founding trio has a successful track record of entrepreneurship in the digital sector, and has held senior management roles in companies such as Google, Twitter, Stripe and the Spanish unicorn Jobandtalent.